Mansour Eddahbi - Luxury hotel - Marrakech

The region’s mild temperatures for most of the year make it a dream destination for travelers from all walks of life. Those familiar with Marrakech call it the “ocher city”, art aficionados know that Marrakech inspired Henri Matisse and was home to Jacques Majorelle, while moviegoers may recognize the city from Hitchcock’s “The Man Who Knew Too Much”. And who could forget that Churchill was a regular fixture here? There are plenty of fascinating anecdotes that shed light on the secret of his charm.

Marrakech has been attracting many well-known figures for a long time. The magic of city is undoubtedly its legacy as one of the great medieval gateways of the Islamic West, with a rich history spanning almost a thousand years.

The city was founded in 1062 AD by Yusuf ibn Tashfin as the sole capital of the immense Almoravid empire, which would later extend from Senegal to the Tagus River. It also became a prominent religious and cultural center, as well as an important waypoint for trans-Saharan trade, where products from the North (crafts, luxury items, agricultural goods) were exchanged for gold, hides, and ambergris from the South.

Like the old capital of the Almohads and Saadians, Marrakech still exudes the same radiance and splendor from its days as a political and commercial hub, which is reflected in the European translations of the country’s name: Maroc, Marruecos, and Morocco are all names directly derived from Marrakech.

Soon after the country gained independence, Marrakech was chosen as an upmarket vacation spot by international high society and major figures from the global arts and cultural scene. Its tradition of hospitality, sophisticated way of life, and historical treasures make Marrakech the leading tourist destination in Morocco today.